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Ice Bucket Challenge

The infamous Ice Bucket Challenge returns and this time, we're doing it for mental health. Take part today and #FreezeforaReason.

Ice Bucket Challenge

Freeze for a Reason

The Ice Bucket Challenge is back with a new mission: mental health.
We're Freezing for a Reason to spark conversations, raise awareness, and fund vital mental health and housing services.

Ready to take part? Let us know by filling out the form- whether you're planning your challenge or you've already taken the plunge!

How to Join the Fun:

  1. Let us know you're interested - by filling out the form on this page. We want to make sure we can thank all our Ice Bucket Challenge Heroes and update you on the difference you will be making!
  2. Fill a bucket with ice-cold water – the colder, the better!

  3. Film it – set up your camera or ask a mate.

  4. Speak up – tell us why you’re Freezing for a Reason. Use our script below, or share your personal story.

  5. Tip that bucket! Or let a friend do the honours (perfect revenge for stolen snacks or borrowed homework 😉).

  6. Post your video and tag us @responseorg so we can cheer you on!

  7. Nominate 3 friends to keep the challenge going.

  8. Donate £5, £10, £15, or £25 to our [JustGiving page] — because you're not just getting cold, you're freezing for a reason and that reason is - creating change.

Suggested Script:

"I’m taking on the Ice Bucket Challenge to raise awareness and support for mental health with Response. Mental health matters to me because [insert your reason]. I’m nominating [name 1], [name 2], and [name 3] to take on the challenge next. Let’s keep the conversation going and support those who need it most!"

Have you made your donation?

If you have already completed your Ice Bucket Challenge, don't forget to make your £5, £10, £15, or £25 donation to our campaign page!

What Your Donation Can Achieve

Staying Safe While Taking Part:

We're so thankful you're joining the movement to support mental health, but your own health and wellbeing must come first. Please read the advice below before taking on the Ice Bucket Challenge:

- No pressure. You should never feel forced to take part. If the challenge isn’t for you – that’s absolutely fine. You’re still supporting the cause just by spreading the word and you can still donate to our JustGiving page if you want to!

- Put your health first. If you have underlying health conditions such as high blood pressure, a history of stroke, heart problems, or respiratory issues, it’s best not to use ice-cold water. There are safer, creative alternatives – check out our ideas below!

- One freeze is enough. Please don’t repeat the challenge multiple times as regular exposure to icy water can be harmful.

- Pick a safe space. Choose a non-slippery surface and have towels or dry clothes ready.

- Avoid breathing in water. Be careful not to inhale or speak as you pour the bucket.

- Respect others. If you nominate someone who chooses not to participate, please support their decision without pressure.

Keep it Sustainable!

- Reuse water. Make ice from already-used (but safe) water – like cooled bathwater or collected rainwater.

- Water your garden. Catch the melting ice in a container and use it later for houseplants or your garden.

- Ditch the water entirely. Want to stay dry? Tip something else over your head – old socks, foam, confetti, or even lawn clippings. It’s all in the spirit of fun and creativity!

Whether you’re going icy or eco, thank you for raising awareness and standing up for better mental health. Every challenge helps us reach more people who need support.